Video On Demand Media Buying BVOD, SVOD & CTV

Unlock video on demand; BVOD, SVOD, and Connected TV (CTV) advertising to reach audiences across Australia's leading streaming platforms. Many Australian businesses think advertising on Netflix, Binge, Kayo Sports, 7Plus, 9Now, 10Play, and SBS On Demand is too expensive or complex – but I can help with expert Connected TV management to make it accessible for your business.
As a Gold Coast digital marketing specialist with 10+ years of experience, I deliver comprehensive video advertising services that put your brand message in front of engaged audiences. My programmatic and direct-buy streaming expertise helps local businesses boost brand awareness, increase reach and frequency, improve brand recall, and drive conversions through targeted video advertising.

Key Benefits of BVOD, SVOD & CTV Media Buying

Broader Reach Across Platforms:
With programmatic buying methods you can access audiences across multiple streaming services, apps, and devices, ensuring your message is seen wherever your customers are

Advanced Targeting:
Leverage precise targeting based on demographics, location, interests, and viewing habits for highly relevant campaigns

Cost Efficiency:
Run campaigns at a fraction of the cost of traditional TV, with flexible ad placements and real-time bidding for optimal spend

High Engagement:
Deliver engaging, non-skippable video ads in premium, brand-safe environments, leading to better viewer attention and interaction

Real-Time Optimisation:
Monitor performance and adjust campaigns on the fly with programmatic buying, reallocating budget and refining targeting for maximum impact

Measurable Results:
Track impressions, reach, frequency, completion rates and more, enabling data-driven decisions and future investment in TV

Creative Flexibility:
Serve unique creatives to different audience segments, enhancing relevance and campaign effectiveness

The BVOD, SVOD & CTV Media Buying Process

Audience & Market Analysis:
Identifyp your ideal customers and where they consume video and TV content.

Strategy Development:
Craft a tailored plan, selecting the right mix of SVOD, BVOD, and CTV platforms channels for your goals.

Creative Production:
Develop compelling video ads and assets optimised for each platform.

Campaign Setup & Launch:
Implement campaigns with precise targeting, bidding strategies hand-picked program selection and the best budget distribution across networks.

Real-Time Monitoring:
Track campaign performance, viewability, and engagement metrics across all platforms (programmatic).

Continuous Optimisation:
Adjust targeting, creative, and spend based on live data for ongoing improvement (programmatic).

Transparent Reporting:
Receive detailed reports with actionable insights and recommendations for future campaigns.

Some of the brands I have worked with throughout my career include:

Programmatic & CTV Media Buying FAQ's

What are Streaming SVOD, BVOD, and CTV ads?

SVOD (or streaming video on demand) refers to advertising on streaming platforms such as Netflix or Binge. BVOD (or broadcast video on demand) refers to ads on broadcaster video-on-demand services (like 7Plus or 9Now). CTV ads refers to any ads appearing on internet-connected TVs and streaming devices

What is Programmatic Advertising or Media Buying?

Programmatic advertising is the automated buying and selling of digital ad space using algorithms and real-time bidding systems to target specific audiences more efficiently than traditional manual ad purchasing methods. It is one available option for BVOD and SVOD media buying

How do these channels compare to traditional TV advertising?

They offer greater targeting, flexibility, and cost efficiency, allowing you to reach specific audiences and measure results in real time. Media planning and reporting for CTV is also more accessible and less convoluted than live TV

What types of businesses benefit from these services?

Businesses of all sizes can benefit, from local brands seeking targeted reach to national advertisers aiming for broad awareness

How is targeting achieved?

Targeting is based on user demographics, location, interests, and viewing behaviour, ensuring your ads reach the most relevant viewers

How is campaign performance measured?

Metrics include impressions, reach, frequency, CPM, completion rates, and more. Results are tracked in real time when media is bought programmatically

Are these ads skippable?

Most SVOD, BVOD and CTV ads are non-skippable, ensuring your message is fully delivered to viewers. The most common creative duration is 15s or 30s

Can I run campaigns across multiple platforms at once?

Yes, programmatic technology enables campaigns to run across various networks, streaming apps, and devices simultaneously for maximum reach. Direct-buying media can also be achieved across multiple platforms via individual relationships with media suppliers

How much does it cost to advertise on BVOD and CTV?

Costs are often lower than traditional TV, with flexible budgeting and real-time bidding to optimise spend. Media is bought based on CPM (Cost Per Thousand Impressions)

Will I receive reports on campaign performance?

Absolutely. You’ll get detailed, transparent reports highlighting key metrics and actionable insights for future growth

Can you help with creative recommendations and/or production for these ads?

Yes, I offer end-to-end support, including creative development tailored to each platform’s best practices.

Ready to elevate your brand with advanced video and TV advertising?

Contact me today to discover how programmatic, BVOD, and CTV ads can drive real results for your business.

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