Ad Account Auditing

As a senior digital marketing consultant based on the Gold Coast, I offer comprehensive ad account audit services to help businesses uncover hidden inefficiencies, optimise campaign performance, and maximise return on investment.
In today’s competitive digital landscape, running effective ad campaigns requires more than just setting and forgetting. With over a decade of hands-on experience, I deliver actionable insights across platforms like Google Ads, Facebook & Instagram (Meta) Ads, LinkedIn Ads, and more—empowering you to make smarter, data-driven decisions for your business.

Key Benefits of Ad Account Auditing

Identify Inefficiencies:
Pinpoint underperforming campaigns, ad sets or ad creative, misallocated budgets, and wasted spend to ensure every dollar works harder for your business

Optimise Campaign Performance:
Uncover opportunities to improve targeting, ad creatives, and bidding strategies for better results

Fix Technical Issues:
Detect and resolve tracking errors, pixel problems, and account setup issues that could be impacting performance

Benchmark Against Industry Standards:
Compare your campaigns to industry best practices to see where you stand and where you can improve

Reduce Wasted Spend:
Eliminate low-performing campaigns and reallocate budget to high-impact areas for greater ROI

Stay Ahead of Competitors:
Gain insights into competitor strategies and adapt your approach to maintain a competitive edge

Enhance Data Integrity:
Ensure your tracking and analytics are set up correctly for reliable, actionable reporting

The Ad Account Audit Process

Initial Consultation:
Understand your business goals, ad account history, and current challenges.

Account Access & Data Collection:
Securely review your ad accounts across relevant platforms (Google Ads, Meta Ads, etc.).

Comprehensive Review:
Analyse campaign structure, targeting, ad creatives, bidding strategies, tracking, and account settings

Performance Benchmarking:
Compare your results to industry standards and identify gaps or missed opportunities

Actionable Recommendations:
Provide a detailed report outlining key findings and step-by-step recommendations for improvement

Follow-Up Support:
Offer guidance on implementing changes and ongoing optimisation for long-term success.

Some of the brands I have worked with throughout my career include:

Ad Account Audit FAQ's

What is an ad account audit?

An ad account audit is a comprehensive review of your digital advertising accounts (such as Google Ads or Facebook Ads) to assess performance, identify inefficiencies, and provide recommendations for optimisation

Why do I need an ad account audit?

An audit helps you uncover underperforming ads, optimise your budget, and ensure your tracking is accurate—leading to improved campaign results and ROI

How long does the audit process take?

The timeframe depends on account complexity, but most audits are completed within a few days to two weeks

What platforms do you audit?

I audit all major digital advertising platforms, including Google Ads, Facebook Ads, Instagram Ads, and more

Will I receive a report after the audit?

Yes, you’ll get a detailed report with findings, actionable recommendations, and a roadmap for improvement

Can you help implement the recommended changes?

Absolutely. I offer ongoing support to help you action the recommendations and develop a long-term optimisation strategy.

Is an audit only for large businesses?

No, businesses of all sizes benefit from ad account audits—whether you’re a small startup or a large enterprise

Will my data be kept confidential?

Yes, all account data is handled securely and confidentially throughout the audit process.

How often should I have my ad accounts audited?

Regular audits are recommended—at least annually or whenever you experience performance issues or major changes in your business.

Ready to unlock the full potential of your digital advertising?

Contact me today to schedule your ad account audit and start driving better results from your campaigns.

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