About Peter Koro: 
Your Results-Driven Digital Marketing Consultant

In today's competitive landscape, simply "doing" marketing isn't enough. You need a digital marketing expert who understands how to leverage data, optimise campaigns, and drive tangible ROI. That's where I come in. My approach is rooted in:

Data-Led Strategy:
Every decision I make is backed by robust data analysis. From Google Analytics (GA4) insights to Meta Ads performance metrics, I focus on what truly moves the needle for your business.

Performance Marketing Excellence:
My expertise lies in driving growth through paid media campaigns. I've successfully managed multi-million dollar ad spends across platforms like Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and Programmatic advertising, consistently improving ROAS (Return on Ad Spend) and conversion efficiency.

Comprehensive Digital Solutions:
Whether you need SEO consulting, website optimisation, content strategy, email marketing automation, or a complete digital marketing audit, I provide integrated solutions designed for sustainable growth.

Strategic Collaboration:
I thrive on working closely with businesses, acting as an extension of your team. My experience as a Media Team Lead has honed my ability to collaborate cross-functionally with creative, development, and sales teams to align marketing initiatives with broader business goals.

What are the key benefits of hiring a freelance digital marketing consultant or contractor?

Hiring a digital marketing contractor offers specialised expertise and flexibility without the overheads of a full-time employee, providing cost-effective and scalable marketing solutions. This allows your business to access top-tier talent precisely when needed, maximising your marketing budget toward actual media costs, rather than agency fees.

How can a digital marketing contractor help my small or medium-sized business (SMB) grow online? 

A digital marketing contractor provides targeted strategies in paid media, SEO, and content, driving online growth by expanding your reach and generating qualified leads. They empower your SMB with expert-level marketing execution, leading to measurable results and increased revenue.

Is hiring a digital marketing contractor more cost-effective than an in-house marketing team? 

Yes, a digital marketing contractor is typically more cost-effective as you pay only for specific project work or ongoing strategic guidance, avoiding the extensive costs of salaries, benefits, and training associated with an in-house team. This model maximises your marketing budget efficiency.

What specific digital marketing services can a contractor provide? 

As an experienced digital marketing consultant, I offer services including strategic paid media campaigns (Google, Meta, LinkedIn, Bing, Tiktok, Pinterest, Spotify etc.), SEO consulting, content strategy, email marketing automation, and website optimisation. My goal is to provide integrated digital solutions for your business's sustainable growth.

How does a digital marketing consultant measure campaign success and provide reporting? 

I measure campaign success using advanced analytics (GA4, ad platforms, Shopify, WordPress, and other key CMS tools) to track your pre-defined KPIs. This delivers transparent, data-driven reports on ROI and ROAS for ongoing optimisation.

Can a digital marketing contractor help with both B2B and DTC (Direct-to-Consumer) marketing strategies? 

Absolutely. My expertise spans both B2B and DTC marketing, allowing me to craft tailored digital strategies that resonate with distinct audiences and achieve specific business objectives in both landscapes. I understand the unique sales cycles and messaging required for each model.

How quickly can I expect to see results when working with a digital marketing consultant? 

While growth takes time, you can often see initial improvements from optimised campaigns and strategic adjustments relatively quickly. My focus is on delivering both immediate impact and building sustainable digital marketing strategies for long-term success.

What kind of experience should I look for in a digital marketing contractor? 

Look for an experienced digital marketing contractor with a proven track record in performance marketing, substantial ad spend management, and strong analytical skills. Typically they will have been across a really widespread of platforms and held roles in established agencies and in a client-side capacity. An expert with a data-driven approach and a focus on ROI will be your most valuable partner.

How do I collaborate with an external digital marketing contractor effectively? 

Effective collaboration involves clear communication, shared objectives, and regular performance updates from your contractor. I prioritise transparency and communication, working as an extension of your team to ensure seamless alignment and consistent progress towards your goals.

What industries does a digital marketing contractor typically work with? 

A key strength of an experienced digital marketing contractor is their versatility across various industries, such as retail, eCommerce, B2B services, and tourism. My comprehensive exposure to eCommerce, Lead Generation, and Awareness & Engagement clients means I bring a uniquely broad and proven skillset, ensuring I can seamlessly align with and elevate your specific business goals.